Pastels and hot pink for real estate? JFK Co., Ltd. makes it work. The site looks less like a property broker, more like a lifestyle brand that knows where to hang the art. It skips the usual beige-and-blue boredom and instead says, “We’re partners, not paper-pushers.” The vibe is friendly without being flimsy—like buying a condo from someone who also gives good wine recommendations. Confident, soft around the edges, and refreshingly human.