Lamborghini Official Website

Lamborghini Japan’s site revs up with cinematic visuals, then slams into a wall of system fonts. Lambotype flexes like a supercar on the autobahn; Hiragino follows behind like a used car stuck in second gear. Toss in Western date formatting, and the site feels less luxury showroom, more off-the-rack template. For a brand obsessed with detail, this localization gap is the digital equivalent of scuffing carbon fiber with duct tape.
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Lamborghini’s Japan website is a visual spectacle—full-screen video, glossy hero shots, pure adrenaline branding. Then the Japanese text kicks in, and suddenly it’s tuxedo up top, Crocs down below. Lambotype screams Italian excess; Hiragino shrugs like a default spreadsheet font. It’s not just inconsistent—it’s insulting to the audience expected to drop seven figures on wheels.

And then there’s the date formatting. “24 9月 2025” reads like someone translated a Western calendar with Google and called it a day. For a brand selling precision engineering, that’s not a detail—it’s a deal-breaker.

This is luxury marketing undone by its own shortcuts. The cars are crafted with microscopic attention; the website, apparently, with copy-paste settings. It’s the digital equivalent of handing over the keys to an Aventador with a plastic dealership keychain.

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Lamborghini Official Website

Lamborghini Japan’s site revs up with cinematic visuals, then slams into a wall of system fonts. Lambotype flexes like a supercar on the autobahn; Hiragino follows behind like a used car stuck in second gear. Toss in Western date formatting, and the site feels less luxury showroom, more off-the-rack template. For a brand obsessed with detail, this localization gap is the digital equivalent of scuffing carbon fiber with duct tape.
Lamborghini’s Japan website is a visual spectacle—full-screen video, glossy hero shots, pure adrenaline branding. Then the Japanese text kicks in, and suddenly it’s tuxedo up top, Crocs down below. Lambotype screams Italian excess; Hiragino shrugs like a default spreadsheet font. It’s not just inconsistent—it’s insulting to the audience expected to drop seven figures on wheels. And then there’s the date formatting. “24 9月 2025” reads like someone translated a Western calendar with Google and called it a day. For a brand selling precision engineering, that’s not a detail—it’s a deal-breaker. This is luxury marketing undone by its own shortcuts. The cars are crafted with microscopic attention; the website, apparently, with copy-paste settings. It’s the digital equivalent of handing over the keys to an Aventador with a plastic dealership keychain.
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