ANRI’s website is what happens when a venture capital firm decides to ditch the boilerplate and actually try. Dressed in a minimalist aesthetic with floating 3D polygons gently orbiting the homepage, the site immediately sets the tone: futuristic, polished, and refreshingly self-aware. The design doesn’t shout; it glides—communicating ANRI’s identity as a “Changer Capital” without relying on cringe-worthy stock photos or startup buzzword soup. The visual language is a standout. Those subtle, motion-based elements create a sense of motion and creativity without stealing the spotlight from the content. Paired with a restrained grid layout and crisp typography, the reading experience feels curated rather than crowded. It’s a rare case where whitespace actually works instead of just padding out design emptiness. Content-wise, ANRI nails the narrative. Japanese-language messaging has an editorial voice that feels human—like it was written by people, not PR teams. With internal interviews, blog content via note.com, and strong use of brand pillars, the storytelling approach gives the firm actual depth beyond “we invest in innovation.” No hard selling. Just clear signals of purpose and personality. Navigation is lean and efficient. Major pages—About, Team, Portfolio, Vision—are only one click away, and even the timeline for their 10th anniversary is cleanly executed with scroll-based storytelling. It’s the kind of UX that respects the user’s time, even if they only came to skim. Still, the site isn’t perfect. The homepage hero section is all show and no tell—it needs a stronger CTA, a button, something that invites users deeper. The portfolio page, surprisingly, is a letdown: just text. No logos, no visual flair, no filters. For a VC firm championing the future, the lack of interactivity here feels like a missed handshake with potential founders. Mobile performance suffers from the usual suspects: awkward line wraps, dense text blocks, and touch targets that don’t always respond like they should. Sticky nav and responsive typography tweaks would help, but a proper round of mobile usability testing is overdue. Accessibility also takes a backseat. There are no skip links, semantic inconsistencies, and likely screen reader nightmares from all the 3D elements and overlays. For a firm invested in forward-thinking innovation, overlooking WCAG basics is a bit ironic. In short: ANRI’s site is a sharp, thoughtful platform that walks the walk in brand identity and design—but with some overlooked fundamentals. Nail those, and it’ll not only reflect the firm’s ethos, but become a masterclass in how VCs should show up online.