The concept color, a light blue inspired by the Seto Inland Sea along the Shimanami Kaido, is refreshingly on point. Paired with a clean white background, it beautifully highlights the unique product packaging and the golden hues of the beer itself. The use of visuals and videos effectively conveys the beer’s appeal, with everything thoughtfully laid out in its rightful place. Overall, the design strikes a perfect balance—visually striking without being overbearing, and perfectly aligned with the brand’s story.